IQ Intelligent Haircare Clever Dust 10g
When you want to create beachy texture through the ends, or lift and volume at the roots, with a flat matt finish, the intelligent product choice is IQ Clever Dust.
With its effective powder to liquid consistency, Clever Dust instantly adds texture and body from the roots the moment it is applied without compromising the natural movement of the hair.
Formulated with the oils, extracts and protein of the Amaranth plant, that have been proven to protect, strengthen and nourish human hair and free from sulphates or parabens, Clever Dust is the ideal way to add volume without compromising the health of the hair.
Best used as a root-lifting pick-me-up boost at the crown on short hair, it can also be ruffled into the lengths of longer hair for a dishevelled, undone finish.
Our whole product range has been enhanced with a blend of oils, proteins and extracts from the Amaranth plant. The plant itself is known as ‘the never fading flower’ and has been celebrated as far back as the Ancient Greeks for its range of healing properties.
We have therefore used this plant to create a unique ‘3-Amaranth blend’ that can be found in all of our products*. The blend comprises of:
Ama-Oil – The Oil
- Humidity defying
- Provides discipline and control
- Fights frizz
Ama-Prot – The Protein
- Replaces lost proteins
- Helps to detangle
- Provides better manageability and comb ability
Ama-Leaf – The Extract
- Restores hair movement
- Improves shine and smoothness
- Increases manageability
*excludes Gum Pomade & Clay
(these only contain the Amaranth Oil)
In addition to our ‘3-Amaranth Blend’ all of our products are also sulphate and paraben free. This means that our range is safe for use on all coloured treated hair and you will find no harsh preservatives, synthetic fragrances or artificial colours here.
IQ Intelligent Hair – Products that think for themselves.